RCS & Business Messaging

RCS & Business Messaging

Rich Communication Services, shortly RCS, is a new technology that brings an improved form of text and multimedia communication. RCS was created to replace SMS and MMS, which are still the most widely used form of text communication. RCS allows users to share images, videos, audio files, and other multimedia content in real time, just as with chat applications.

There is huge business potential in RCS to reach customers more effectively and encourage them to interact. In addition, the preparation and progress of an RCS campaign is much simpler, than it might seem. It also allows integration with calendar and payments, send and receive larger files and improves the clarity of conversations. Another important benefit of RCS is safety. RCS messages are encrypted on the sender's device and decrypted on the recipient's device.

RBM (RCS Business Messaging), the business version of RCS, allows companies to send richer and more interactive messages to their end customers. This enables them to improve customer experience, marketing campaign results and productivity. In addition, businesses can use automated chatbots to answer common customer queries, improving the speed and efficiency of communication.

Main benefits

Multimedia
bidirectional
Communication

Delivery to
standard
SMS client

Significantly higher read rate
compared to SMS
(up to 11x higher read rate)

High rate
Security

Up to 8 000 characters
in one message

SMS versus RCS

WHY tackle RCS/RBM now and why COMVERGA

  • Connectivity across operators
  • COMVERGA is a partner for customer solutions
  • Complex solutions within the Omnichannel platform
  • Integration with existing internal systems
  • Connection with business transactions
  • Communication channels integration into one environment
  • Consulting and support with content creation
  • Different business models, customization
More

Usecases

COOP Mobil Customer Support The mobile operator COOP Mobil provides standard telecommunications services, including daily customer support. A frequent subject of customer requests is usually ordering a new service, billing inquiries, mobile data usage, tariff changes, etc. More ›
Organisation of physical and virtual events The partner is a long-standing organiser of major physical, virtual and hybrid conference events. It covers the complete realization from communication about the upcoming conference to potential participants, event program structure, communication with performers, as well as the registration process and ticket distribution. More ›
Consumer contest The company, which is active in the retail and consumer goods sector, offers a wide portfolio of products, which is constantly expanded with new products based on surveys and results from the analysis of consumer behaviour. More ›

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Details of the RCS solution RCS & Business Messaging Service detail Basic principles RCS enables multimedia two-way communication between devices that have the RCS service active. No need to install any special app, RCS is a native part of Android OS. The customer thus sees the conversation directly in the message application together with the SMS. RCS supports features such as group chats, typing prompts, read message and voice calls, […] More ›
COOP Mobil Customer Support Customer support within the operator COOP Mobil Mobile operator COOP Mobil provides standard telecommunication services including daily customer support. Ordering a new service, questions about billing, using mobile data, changing the tariff and more are frequent subjects of customer requests. COOP Mobil wanted to make a new user experience available to customers. At the same time, he needed to handle recurring requests on the customer […] More ›
Organisation of physical and virtual events Organization of physical and virtual events Partner is a long-standing organizer of large conference physical, virtual and hybrid events. It covers the complete implementation from communication about the upcoming conference to potential participants, the composition of the event program, communication with the performers, but also the registration process, distribution of tickets. The partner was looking for a communication tool that would allow him to cover the complete process of the conference implementation from the point of view of communication with the participants. […] More ›
Consumer contest Consumer competition The company operating in the field of retail and consumer goods offers a wide portfolio of products, which it constantly expands with innovations that arise on the basis of surveys and results from the analysis of consumer behavior. The company was interested in conducting an interesting consumer competition for its customers as part of its marketing activities, in order to draw attention to its new product on the market and thus increase awareness [...] More ›